Placeholder narrative pulled from local JSON. TODO: replace with real voice and richer storytelling.
I ship web experiences with a product mindset: strong IA, thoughtful rollouts, and a bias for measurable impact. I blend UX writing, experimentation, and collaboration with design/engineering to keep teams aligned. Bread as a metaphor: structure, timing, and ingredients all matter.
Explore work across ZoomInfo, Invoice Cloud, and NEW WORK SE (Kununu) by time, impact, problem type, or clusters. Switch between Timeline, Knowledge Graph, and Rail Switch views.
Homepage 0→1 Rebuild
Led strategy, IA, UX, content system, and execution for ZoomInfo's homepage rebuild — transforming it from a lead-gen lander into a platform-aligned, PLG-supporting homepage.
Lead-Gen → PLG Shift
Shifted strategy from pure lead-gen to product-led, designed self-segmentation flows and evaluative UX that qualify users directly into product experiences.
AI Copilot Product Launch
Led product strategy and web experience for ZoomInfo's AI Copilot launch, including UX design, messaging architecture, and integration with existing product surfaces.
Analytics & Experimentation Platform
Architected migration from Universal Analytics to GA4 and integrated VWO for experimentation, establishing unified measurement and testing infrastructure.
ABM Content & Demo Layer
Led evaluation, implementation, and enablement for PathFactory and Navattic to advance ABM content journeys and interactive demos.
Freemium Funnel 60% of 2018 Sales
Rebuilt Kununu's freemium funnel, ultimately producing 60% of 2018 sales.
B2B Microsite Platform
Rebuilt Kununu's B2B marketing microsite with improved IA, content architecture, and conversion optimization, supporting enterprise sales motion.